Improvement Social Customer Relationship for Community Enterprise through using Gamification

Abstract

There are many types of community enterprise products in Thailand but not yet widely known, resulting in not many customers. In some cases, the existing customers have the opportunity to disappear because community entrepreneurs do not have marketing knowledge to help keep and maintain their customers. This paper proposes the development of gamification for improving the customer relationship management in community enterprises on social media such as Facebook. The results showed that the applied gamification for the community enterprise products has the highest level of efficiency evaluation and has the highest acceptance criteria while being used by experts and users. It can be said that Thai gamification on social media could be effectively used to support community enterprises in improving social customer relationship management and buying their products.