Statistical analysis of list experiments

Abstract

The validity of empirical research often relies upon the accuracy of self-reported behavior and beliefs. Yet eliciting truthful answers in surveys is challenging, especially when studying sensitive issues such as racial prejudice, corruption, and support for militant groups. List experiments have attracted much attention recently as a potential solution to this measurement problem. Many researchers, however, have used a simple difference-in-means estimator, which prevents the efficient examination of multivariate relationships between respondents' characteristics and their responses to sensitive items. Moreover, no systematic means exists to investigate the role of underlying assumptions. We fill these gaps by developing a set of new statistical methods for list experiments. We identify the commonly invoked assumptions, propose new multivariate regression estimators, and develop methods to detect and adjust for potential violations of key assumptions. For empirical illustration, we analyze list experiments concerning racial prejudice. Open-source software is made available to implement the proposed methodology. © The Author 2012. Published by Oxford University Press on behalf of the Society for Political Methodology. All rights reserved.