The effects of message repetitions on immediate and delayed attitude change

Abstract

In a 2 by 2 by 2 design, Ss received a persuasive message from either a high or low credibility source, heard the message either one or five times, and were tested as to immediate attitude and delayed attitude (4 weeks). Results indicate that message repetition facilitates the persistence of attitude change, particularly for that elicited by the high credibility source. An unexpected finding was higher message recall in the high than in the low credibility source treatment. © 1971, Psychonomic Journals, Inc.. All rights reserved.