Using YouTube to Enhance Sustainable Management among New Generations

Abstract

Sustainable management is a global issue which becomes increasingly vital for everyone in this disruptive world. However, the issue seems vague to new generations. To educate the issue cognitively, YouTube is one of the most effective and practical tools for the new generations. This study therefore explored how YouTube enhanced cognitive learning of sustainable management. This was a mixed-method study. The samples in this study were 35 students from various fields (namely engineering, biology, agriculture, and tourism industry and hospitality management). The instruments for data elicitation included 3 short YouTube videos regarding sustainable management, pretests and posttests, observation notes, a questionnaire and an interview. Findings revealed that the samples became more conscious of the issue after viewing the videos. In addition, the learners revealed positive attitudes towards the dynamics of meaningfully and socially engaged discussion and the presentation of their cognitive learning of the issue. Future study should replicate this study with more videos to educate more insightful learning of the issue.