Journal ArticleOPEN ACCESS

Consumers’ Willingness to Buy Foreign Products: Effects of Consumer Animosity and Ethnocentrism

  • Khan A
  • Khan A
  • Ahmad H
  • et al.
Sarhad Journal of Management Sciences (2018) 4(2) 144-160
DOI: 10.31529/sjms.2018.4.2.2
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Abstract

The empirical assessment of small and medium enterprises (SMEs) from different perspectives is an ever-green research agenda because of their enormous contributions to developed …

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APA

Khan, A., Khan, A., Ahmad, H., & Shafique, M. N. (2018). Consumers’ Willingness to Buy Foreign Products: Effects of Consumer Animosity and Ethnocentrism. Sarhad Journal of Management Sciences, 4(2), 144–160. https://doi.org/10.31529/sjms.2018.4.2.2

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