“It Wasn't Like a Big Light Bulb Moment”: Factors that Contribute to Changing Minds on Climate Change

Abstract

This article uses interview data with people who were once skeptical about climate change but have come to accept climate science to assess the factors that contribute to their shifts in perspectives. Our findings show two trajectories of change for skeptics, depending on the nature of their skepticism. For those who move from actively denying climate change, shifting beliefs about climate change occur via a profound need to reconcile what emerges as cognitive dissonance due to challenges to their religious identities. For skeptics who move from being unsure about climate change, moving to accept climate science happens through either encountering new information from a trusted source or personally observing the effects of climate change. This extends existing scholarship on the factors that contribute to changing minds on climate change.