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Employer Branding Strategy to Increase Employee Engagement

  • Widyana S
  • Yuniarsih T
  • Ahman E
  • et al.
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (2021) 187
DOI: 10.2991/aebmr.k.210831.118
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Abstract

… , but also a strong employer branding to increase employee … The result of the study showed that employer branding and job … is the mediator for employer branding to create employee …

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Widyana, S. F., Yuniarsih, T., Ahman, E., & Disman. (2021). Employer Branding Strategy to Increase Employee Engagement. In Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (Vol. 187). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.118

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