PENGARUH ELECTRONIC WORD OF MOUTH PADA INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Pengunjung Obyek Wisata Pemandian Air Panas Krakal)

Abstract

This study aims to investigate the most influence dimension of the electronic word of mouth the  most influence on the decision to visit. The population of this research was the visitors of Pemandian Air Panas Krakal. The sample of this research was 100 respondens. The sampling technique used is non-probability sampling. Method of collection with a questionnaire. Data analysis using descriptive and statistical analysis. The data processing tool used is SPSS for windows version 21.0. This results of the study indicate that : (1) concern for other has a positive and a significanteffect on visiting decisions , (2) expressing positive feelings has a positive and a significanteffect on visiting decisions, (3) helping the company has a positive and a significant effect on visiting decisions. And (4) platforn assistance no significant effect on visiting decisions.