“BOBOTOH PERSIB” DAN KONSTRUKSI IDENTITAS DI ERA DIGITAL

Abstract

With more than 5 millions members, Bobotoh Persatuan Sepak Bola Indonesia Bandung (Persib) seems to be the greatest football fandom in Indonesia. This paper draws the dynamics of Bobotoh Persib from the 1990s to the 2000s focusing on the identity construction in the digital era. This paper argues that Bobotoh Persib does not only provide opportunity to construct a collective identity rooted to the place (i.e. Bandung), but also ethnicity (i.e. being sundanese). Results show that the digital era provides a greater space for Bobotoh Persib to (re)negotiate who they are. Here, Bobotoh Persib (re)construct a project identity representing the local sundanese, the migrants in Bandung and the Persib fandom in general, who are connected with the global society.