Using CAD Virtual Reality Technology to Optimize the Communication and Presentation of TV Media

Abstract

With the rapid development of science and technology, Internet technology has brought about a technological revolution in the underlying technology. All the laws of the traditional industrial age will be reinvented. The traditional TV media needs to survive and develop in the new world of the future, which is the primary problem that all TV industry practitioners need to think about and face. New technology brings huge impact of the times. New technologies also bring new opportunities for traditional TV media. Virtual reality technology has produced creative applications in the field of television. Virtual reality technology has opened the door to a new world for television media. Not only innovation and change at the technical level, but also great changes in program planning, design and production concepts. The application of virtual reality technology in TV media can be roughly divided into two parts, one is the mature virtual studio technology. This paper makes a theoretical analysis of the virtual reality technology in the direction of TV media application. This article analyzes and compares the roles and different positioning of virtual reality technology in different types of TV programs. The article further draws the application value of virtual reality technology in TV media. On this basis, the article will further explore the development trend of TV media in the future and provide services for the majority of practitioners.