How important competitive advantage is for maize grain potential market

Abstract

Various efforts to improve maize grain competitiveness need to be immediately increased so that Indonesian maize has a competitive advantage and even eliminates the dependence on maize imports. Factors that need to be considered in which Indonesian maize production can be improved and able to be competitive is originated from production which is then offered on the potential market. This paper focused on identifying competitive advantages through 3 variables; cost leadership, product differentiation and focus by descriptive analysis. This study was conducted in Jeneponto Regency, South Sulawesi, Indonesia as one of the maize grain centers production in Indonesia. The result showed that the focus variable had a higher score than cost leadership and product differentiation. This indicated that farmers chose maize as a superior commodity and devote time and energy to the cultivation of maize, because it had advantages and was done by trying to minimize production costs in order to achieve the good quality standard and high production of maize grain in achieving competitiveness to reach potential market either national or international.