Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in the Era of Internet of Things

Abstract

Due to the popularity and rapid development of the Internet, it has profoundly affected people's way of life, covering all aspects of people's lives, and the communication methods and marketing concepts of all walks of life have also undergone great changes due to its influence. Internet technology simplifies and compresses the marketing process, making consumers sovereign, and the monopoly of traditional media is difficult to reproduce on the Internet. The development of the times has also affected people's pursuit of "beauty,"and their willingness to consume for design has gradually increased. Based on this, this paper proposes a design method that integrates the marketing concept based on the product design concept and the art design. The Internet of Things is based on the development of the Internet, expands on the basis of the Internet, and extends to people's daily life with physical devices. It is widely welcomed by various research fields at present. This paper studies the changes brought by the Internet, the integration and innovation of art design and marketing concepts in the Internet age, and the development advantages and changes of traditional product design in information dissemination. Based on this, this paper proposes a user-centered, user-participated design. The experimental results show that the user-participative design method based on the integration of marketing concepts and artistic design and the innovation of functions can be effectively improved by paying attention to user feedback, which can bring good user experience effects. The conversion rate of visits on each platform is above 40%, and it also has a "communication medium"with its own traffic, which can even become a "spiritual sustenance"for direction.