Satisfaction as Reasons for and Against Generosity Decisions: A Behavioral Reasoning Theory Exploration

Abstract

This study examines satisfaction as reasons in Behavioral Reasoning Theory (BRT) and the impact of satisfaction with the service-learning experience on future generosity behavioral intentions. In BRT, both reasons and global motives (attitudes) are drivers of behavioral intentions. Reasons and satisfaction can be either for or against an action. Prior experience influences both reasons and satisfaction. In this paper, the reasons construct is operationalized by satisfaction with the service-learning experience and examines the impact reasons (satisfaction) has on future intentions to volunteer or donate to charitable organizations. The analysis uses partial least squares structural equation modeling. Results indicate that reasons, operationalized as satisfaction, and attitudes drive both future volunteering and future donation intentions.