Creative Efficacy Toolbox: Introducing a Professional Development Model for Creatives

Abstract

The ability to successfully thrive in our current digitally-integrated entertainment industry can be explored through the exchange of ideas using tools that assist in human development. As predicted, the current climate of technological integration sets the stage for greater development and efficiency of interpersonal and analytical skills (Gardner, 2005). Yet, the evolution of constructivist approaches to learning suggests that efficacy has its place in various contexts and in varying depths (Vygotsky, 1978; Bandura, 1971, 1994; Deci & Ryan, 2008; Patton et al., 2017). Building upon the concept of efficacy in the entertainment industry, this paper introduces a model for contextualizing professional development for creative professionals. The article provides implications for framing creative development in the larger academic and entertainment communities that encourages discussion around creative sustainability.