The Symbolic Politics of Status in the MAGA Movement

Abstract

Drawing on ethnographic fieldwork among Make America Great Again (MAGA) activists during the 2020 presidential campaign, we explore the status dynamics behind the appeal of Donald Trump’s right-wing populism. While existing explanations emphasize partisanship, economic anxiety, racial resentment, rural identity, and media polarization, we underscore a less-explored explanation for Trump’s core support: it is a status-based social movement. We find that Trump’s activists are not simply voters responding to policy preferences or culture-war appeals but are also participants in a grassroots social movement organized around a shared perception of lost honor, declining esteem, and institutional disrespect. To make this argument we use the concept of the symbolic politics of status to explain how political conflict extends beyond contests over material distribution or moral values to include battles over whose values and lifestyles are considered worthy. For MAGA activists, reclaiming lost status means seeking public affirmation for identities they feel have been unfairly denigrated. The MAGA movement blends grievance with joy, cultivating pride, belonging, and celebration alongside anger at elites. By centering status in our analysis, we offer an integrative framework that connects material, cultural, and emotional motivations into a broader account of MAGA as a right-wing social movement grounded in grassroots populism.