Cultural Priming as a Tool to Understand Multiculturalism and Culture

Abstract

What is multiculturalism, and how is it typically studied? The current paper provides answers to these questions by introducing approaches to the study of multiculturalism and their implications. We first present the view of multiculturalism as a static and dispositional phenomenon (i.e., demographic, as well as most uniand bidimensional conceptualizations of acculturation) and then focus on more dynamic approaches to multiculturalism, that view culture as emerging from domain-specificity, situated cognition, or as a dynamic constructivist process. As part of a dynamic approach to culture, two prominent techniques of priming cultural orientations (i.e., priming Individualism - Collectivism versus Cultural Frame Switching) are introduced and compared, and implications are outlined. We propose that it is necessary to perceive culture as more than a categorical variable that is stable over situations, and highlight future research avenues that might help to further advance our understanding of multiculturalism and culture as dynamic constructs.