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Price discounts as a goods promotion factor in Latvian retail trade

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20th International Scientific Conference "Economic Science for Rural Development 2019". Integrated and sustainable regional development. Marketing and sustainable consumption. (2019) 51 298-305
DOI: 10.22616/esrd.2019.089
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Abstract

… All the surveys show that consumers prefer price promotion to any other form of promotion. … of even higher price promotion. Promoters are most likely to use price promotion effectively if …

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APA

Linina, I., Bruksle, I., & Zvirgzdina, R. (2019). Price discounts as a goods promotion factor in Latvian retail trade. In 20th International Scientific Conference “Economic Science for Rural Development 2019”. Integrated and sustainable regional development. Marketing and sustainable consumption. (Vol. 51, pp. 298–305). Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development. https://doi.org/10.22616/esrd.2019.089

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