Ruixing Coffee Versus Starbucks in China: Has Technology Given Ruixing Coffee an Edge

Abstract

Ruixing Coffee's rapid ascendancy in the Chinese market, outpacing the longstanding leader, Starbucks, is a notable phenomenon in the coffee retail industry. This study analyzes the underlying strategies and technological innovations that facilitated Ruixing's remarkable growth since its inception in 2017. With a distinctive focus on its tech-driven approach, the research highlights Ruixing's meticulous use of smart technology in business monitoring, the integration of blockchain for financial transparency, the role of big data in its operations, and its strategic emphasis on precision marketing. In addition, the company's commitment to robust data protection and cybersecurity practices further underscores its progressive business model. This comprehensive exploration reveals how Ruixing Coffee has effectively gained advantage after Starbucks in China's competitive coffee market landscape by reviewing qualitative and quantitative data regarding Ruixing’s technology, marketing strategy and cultural fitness. Ruixing coffee pursues improvements in data security, actively follows social trends in China, offering lessons for businesses in leveraging technology for competitive advantage.