Tourism and Literature: An Approach to Book Fairs as Literary, Cultural and Tourism Heritage

Abstract

The relationships between book fairs and tourism have been scarcely studied in previous literature. While their potential to attract tourists within the context of cultural and heritage tourism practices seems obvious, their impact has been only analysed in terms of visitors' data, which predominantly relies on business tourists. Based on semi-structured interviews with publishing, literature and tourism experts within the Iberoamerican context, this article discusses the possibilities that book fairs offer as tourist products. Results show that there is a significant space for their tourist development.