Research on the Correlation Between Marketing and Product Packaging Design

Abstract

Modern marketing plays a vital role in promoting the development of enterprises. Enterprises need to plan and strategically carry out marketing activities based on products, channels, promotion and price. In the entire marketing process, the packaging of products is an important part. Packaging in modern society is not just for protecting products and facilitating product storage. Exquisite and personalized packaging plays is one crucial component in expanding product sales. This article will mainly discuss the relationship between marketing and product packaging design.