PENGARUH PROMOSI, BRAND AMBASSADOR DAN KOREAN WAVE TERHADAP MINAT BELI PRODUK SOMETHINC

Abstract

BeautyHaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail. Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our offline/online commerce BeautyHaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region. We have a 'CREATED' culture (Collaborative, Responsible, Efficient, Agile, Tough, Extraordinary, Detailed). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, who will always learn and do the right thing.