Analysis of Company Reputation and Compensation on Intention to Apply Among Fresh Graduates

Abstract

This study aims to examine the influence of company reputation and compensation on the intention to apply among fresh graduates of Pembangunan Nasional "Veteran" University, East Java. This research uses a quantitative descriptive approach. This research population consists of freshgraduates of Pembangunan Nasional "Veteran" University, East Java in the year 2023, totaling 1522 graduates. The sample selection method used was Proportionate Stratified Random Sampling, with a sample size of 94 fresh graduates. The information examination method utilized in this research is the Partial Least Square (PLS) strategy. According to the findings of this research, among fresh graduates of Pembangunan Nasional "Veteran" University, East Java, that intention to apply can be significantly supported by the company's reputation. Similarly, compensation also plays a significant role in supporting the intention to apply among fresh graduates of Pembangunan Nasional "Veteran" University, East Java.