Analysis of Indonesian Society’s Preferences for the Presence of Electric Vehicles

Abstract

Purpose: This study was to determine the preference of the Indonesian for the presence of electric vehicles. In addition, can provide information to EV manufactures, they can produce EV according to the preference of Indonesian.   Theoretical framework: This study is a development of previous studies, which was measured through five attributes: purchase price, driving range, availability of charging station, incentive policies, and type of vehicle load.   Design/Methodology/Approach: This research is quantitative. Moreover, a questionnaire was used to collect data for this research. The data where then processed using conjoint analysis techniques with SPSS Version 27 software.   Findings: The results demonstrated that price was the most important attribute,