Influence of Tourist Experience on Tourist Destinations against Loyalty through the Value of Traveling

Abstract

Today, the owners of tourist destinations are aware of the inportance of brand strategy, they are also aware that the creation of experience and value for tourists is the most important part in achieving competitive advantage. Only tourist destinations providing impressive experiences and best value that can create tourist loyalty on tourist destinations, and only this loyalty is related to the sustainability of tourist destinations in the future. The research objective was to examine the conceptual model of the influence of experience on tourist destinations on tourist loyalty through the value of traveling. Data collection was done with a one-time collection approach through questionnaires to tourists who have finished visiting Lamongan Tourism Bahari. In answering the research objectives and assessing the model compiled, the analysis technique used was technical analysis of Structural Equation Modeling (SEM) using the LISREL 8.8 software program. The results show that the experience of tourists after a visit has a significant effect on the value perceived by tourists after visiting tourist destinations, tourists experience after visiting has a significant effect on tourists loyalty and the value felt by tourists after visiting has a significant effect on tourists loyalty.