Barack Obama Meets Celebrity Metaphor

Abstract

Common knowledge suggests that elections are won or lost based on demographics, finances, and other structural elements. Whether candidates win or lose, however, is a matter of action. Symbolic identification, metaphor, and an unfolding narrative-and how they are managed and interpreted in the flow of events-determine who will emerge victorious from the democratic struggle for power. The McCain campaign's effort to cast Obama as a celebrity, with the hollow trivialities and self-aggrandizement of Paris Hilton and Britney Spears, proves to be one of the most dangerous episodes for the Obama campaign. In response, the Democrats must adjust the staging of Obama's Thursday night acceptance speech in Denver as a performance of purpose and gravitas, rather than glitz and adoration. © 2010 Springer Science + Business Media, LLC.