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A cross-pollination of fame?: Star athletes and influencers on Instagram

Taylor and Francis, (2022), 143-164
DOI: 10.4324/9781003134176-9
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Peña, E. F., Ramajo, N., & Nieto, A. (2022). A cross-pollination of fame?: Star athletes and influencers on Instagram. In The Dynamics of Influencer Marketing: A Multidisciplinary Approach (pp. 143–164). Taylor and Francis. https://doi.org/10.4324/9781003134176-9

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