Praxeomorphology, ontology, and renewal of post-consumer personhood

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Abstract

This comment complements Thompson’s comment on Belk 2024 in this journal. It suggests the selves Thompson and Belk refer to are both unusual and more fragile to impending changes in praxeomorphology than either author supposes. Hybrid praxeomorphologies fortend hybrid selves that may be other than the gnostic selves these authors imagine.

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APA

Arnould, E. (2024). Praxeomorphology, ontology, and renewal of post-consumer personhood. Journal of Marketing Management. Routledge. https://doi.org/10.1080/0267257X.2024.2346012

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