Analysis of Tencent’s Successful Development Strategy

Abstract

Tencent has changed from a small company to an international company with billions of dollars in assets. This article further discusses Tencent’s overall development and Tencent’s business decisions by analyzing Tencent’s marketing strategy. This paper will further analyze Tencent’s strategies by referring some materials of Tencent’s background and development history. Finally, the author found that Tencent’s strategy is good at using innovative technology to dig out some other large companies that have no functions but will win theconsumers. After Tencent gains a consumer base, the company’s leaders know how to analyze some market conditions to improve new products and functions, and gradually expand the scope of sales. These decisions are indeed innovative and wise.