Book Review: The Librarian’s Nitty-Gritty Guide to Content Marketing

Abstract

The Librarian’s Nitty-Gritty Guide to Content Marketing is a must-read for every librarian or library considering creating or revamping a marketing or social media plan. At a time when many librarians still consider simply posting a comment to their library’s Facebook page or Twitter feed to be “advertising for a program,” this guide provides excellent advice.