How Many Tweets Describe the Topics on TV Programs: An Investigation on the Relation between Twitter and Mass Media

Abstract

As the Internet has become prevalent, the popularity of net media has been growing, to a point that it has taken over conventional mass media. However, TWtrends, the Twitter trends visualization system operated by our research team since 2019, indicates that many topics on TV programs frequently appear on Twitter trendlines. This study investigates the relationship between Twitter and TV programs by collecting information on Twitter trends and TV programs simultaneously. Although this study provides a rough estimation of the volume of tweets that mention TV programs, the results show that several tweets mention TV programs at a constant rate, which tends to increase on the weekend. This tendency of TV-related tweets stems from the audience rating survey results. Considering the study outcome, and the fact that many TV programs introduce topics popular in social media, implies codependency between Internet media (social media) and mass media.