CONSUMER IDENTIFICATION PADA MEREK KNALPOT AKRAPOVIC

Abstract

This study aims to determine the effect of Consumer Identification on Positive Word of Mouth mediated by Brand Commitment on Akrapovic exhaust brand. Data was obtained by distributing 200 questionnaires to consumers of Akrapovic exhaust. The sampling technique used in this study was purposive sampling. Data that has been obtained from the results of distributing questionnaires were processed using LISREL 8.80  software. The result of this study indicate that there is an effect of Consumer Identification on Positive Word of Mouth mediated by Brand Commitment on Akrapovic exhaust brand.