Corporate Social Responsibility and Sustainable Marketing: A Comparative Study

Abstract

This research study delves into the intricate relationship between corporate social responsibility (CSR) and sustainable marketing, aiming to shed light on their distinct roles and implications for businesses and society. The comparative analysis reveals that while sustainable marketing seeks to modify consumer behavior for immediate organizational benefits, CSR represents a strategic, long-term commitment to enhancing a company's reputation and brand awareness. The essential context of sustainability underscores the significance of considering CSR actions within a broader environmental and societal framework. This study emphasizes the need for a holistic approach to addressing these challenges, taking into account both short-term outcomes and long-term effects. In sum, both sustainability and CSR beckon businesses and organizations to embrace responsibility for their environmental and societal impacts, underscoring the profound interplay between ethical conduct, economic growth, and societal betterment in the modern corporate landscape.