The Effect of Innovation and Promotion on the Performance of Micro, Small, and Medium-Sized Enterprises in the Province of South Sulawesi, Indonesia

Abstract

This study examines the effects of innovation and promotion on business performance in South Sulawesi's Micro, Small, and Medium-Sized Enterprises (MSMEs). The research design is explanatory research with quantitative methods. This research is located in South Sulawesi Province, Indonesia. The object of research is MSMEs located in South Sulawesi with a research sample of 170 MSMEs. The type of data collection is primary data with a questionnaire through a google form. The Statistical Product and Service Solution (SPSS) version 25 was used to process the data in this study's multiple linear regression analysis. The results show that, partially, innovation has a positive and significant impact on MSME business performance, and promotion has a positive and significant impact on the business performance of MSMEs in South Sulawesi. Simultaneously, Innovation and Promotion significantly impact the business performance of MSMEs in South Sulawesi.