Knowledge management: Using information technology to obtain knowledge in a competitive environment

Abstract

The purpose of this article is to emphasize the importance of corporate governance, information systems and their theoretical and practical knowledge in the upcoming years. It does not only offer an analysis of the use of information and knowledge in universities, but also explains its main significance. Another objective is to join some specific fields such as artificial intelligence, information systems, marketing, marketing research and knowledge management so that sharing, distribution and creation can be transmitted to the undergraduate student of business administration as well. In order to write this paper, the available bibliography was reviewed and a quantitative exploratory research was conducted in some universities in São Paulo, Brazil. The study showed that students of the undergraduate courses in Business Administration had low level of knowledge in Information System and Marketing Research while they are in the school and this fact permit analytical vision of risks in the treatment of governance.