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Survival Mode of Peer-to-Peer Accommodation in Pandemic: Personal Branding Strategy of Airbnb Host

  • Khusniah R
  • Astuti E
  • Wilopo W
Proceedings of the 1st World Conference on Social and Humanities Research (W-SHARE 2021) (2022) 654
DOI: 10.2991/assehr.k.220402.035
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Abstract

… can do the personal branding, not only the company or products [10]. Through personal branding, the parties … [11] Personal branding is something that cannot be underestimated. …

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APA

Khusniah, R., Astuti, E. S., & Wilopo, W. (2022). Survival Mode of Peer-to-Peer Accommodation in Pandemic: Personal Branding Strategy of Airbnb Host. In Proceedings of the 1st World Conference on Social and Humanities Research (W-SHARE 2021) (Vol. 654). Atlantis Press. https://doi.org/10.2991/assehr.k.220402.035

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