DIGITAL TECHNOLOGY ADOPTION AND PERFORMANCE OF WOMEN ENTREPRENEURS: FINDINGS FROM EAST JAVA

Abstract

This research aims to analyze the influence of digital technology adoption on the performance of women entrepreneurs. This type of research is quantitative with a causal associative type. The population in this study was 394 women entrepreneurs in East Java Province. The sampling technique used purposive sampling to obtain a sample size of 268 respondents. Data collection uses questionnaires and data analysis techniques using PLS-SEM. The research results show that digital technology adoption has a positive and significant effect on the performance of women entrepreneurs in East Java Province. These results provide a practical contribution, namely that women entrepreneurs are encouraged to adopt digital technology so that it can help them improve their business performance.