From #Rona to #Omarion: Black Twitter’s hashtag activism and critical discourse of COVID-19 pandemic

Abstract

Throughout the COVID-19 pandemic, social media was one of the key digital spaces for community and information. As cases and deaths rose within US Black communities, Black Twitter continued to serve as a counterpublic for humor, health commentary, and hashtag activism. This study will examine the techno discourses of Black Twitter’s usage of hashtag activism during the COVID-19 pandemic. We argue that the hashtags and tweets used within the Black Twitter counterpublic addressed social justice issues and challenged health inequalities in the mainstream media. We found three main discourses: Black Popular Culture, Lack of Access, and Vaccination Awareness. Overall, these discourses allow Black communities to culturally advocate for themselves and create counterpublic spheres to present their lived experiences.