REGIONAL FOOD PRODUCTS – ONLY FOR TOURISTS OR ALSO FOR RESIDENTS

Abstract

Regional products are cultural richness of states and nations, but in many cases, are undervalued in the local market. Food products in the region can play an important role in building local identity, and their sale is the ability to obtain additional income for farmers and rural residents. Data were collected using the method of direct interview with the research questionnaire. As a place of research has been selected region of Sudeten Mountain (south-western Poland), where a group of farmers wanted to launch a new regional product called "Sudeten Beef". The aim of this study was to determine whether potential consumers are interested in such a product and that its acceptance is different between a group of tourists and a group of local residents. The obtained results allowed determining that there is strong interest in such a product on demand side of market. It was also found that there is no importance whether the responses gave local residents or visitors to the area covered by the study.