Cultural Diffusion: A Formative Process in Creative Entrepreneurship?

Abstract

Cultural diffusion is a distinctive approach to running a creative enterprise through applied creativity, shared discourse and social construction, going beyond the conventional understanding of ‘cultural production and consumption’. The concept is used to explore the social and creative processes of interaction between the creative enterprise and the audience. A framework for the analysis of creative enterprises and a set of questions based on the five processes of cultural diffusion are proposed for use by practitioners.