Information society: the interaction of tradition and innovation in communicative processes

Abstract

Scientific novelty of work is in revealing the key aspects of understanding the nature and characteristics of contemporary processes of communication at various levels of socially organized matter, in identifying their most significant features in conditions of the actual information society. The article expresses the view that in modern society, reality is manifested in the form of “normal accidens”, and in this context some of the most illustrative trends of modern social development, that are manifested in various aspects of human activity are highlighted that are the “normal accidents”. It is substantiated that modern network communications are characterized by non-linearity, absence of a core and hierarchy, which affects the dynamics of society. Conclusions. New forms of communication are multidirectional and ambiguous: on the one hand, they are a continuation and a new measurement of the traditionally established forms of public communication and, on the other hand, they are socio-cultural innovations capable of a new influence on the quality of life of an individual, functionality and dynamics of society and its institutions development.