Customers’ reuse intention to autonomous delivery vehicles in terminal delivery service: A valence theory perspective

Abstract

Autonomous delivery vehicles (ADVs), as a new tool in terminal delivery, are currently used extensively. However, for the permanent success of the ADV industry, logistics providers need to understand the influencing mechanism of consumers' reuse intention of ADVs. Therefore, this research uses valence theory as basis in analyzing the elements and mechanisms affecting consumers’ reuse intention of ADVs. Survey data were assembled from 550 ADV consumers in China through online questionnaires, and partial least squares structural equation model was used as a tool for data analysis. Findings indicate that convenience and hedonic value can enhance the perceived value of ADVs. Perceived value can positively affect reuse intention through the attitude toward using ADVs, whereas perceived cost negatively affects the reuse intention through the attitude toward using ADVs. The discussion section of this paper summarizes the results and implications and provides valuable suggestions for logistics providers and developers.