Application of quality function deployment for product design concept selection

Abstract

For business-to-business (B2B) companies, selecting new product concepts is vital to new product development (NPD), since it significantly contributes to the ultimate success and reputation of the product in terms of quality and function. The research problem is defining the best solution of new product’s design concept selection within high competition and resources’ limitation by mathematical approaches. The main objective of this study is developing an integrated analytical approach, combining quality function deployment (QFD) and analytic hierarchy process (AHP) ap-proach, and data envelopment analysis (DEA) to enhance the effectiveness of design product deci-sions. The proposed approach focuses on mathematical methods to comprehensively evaluate and strategically select the best new product concept while considering the features of the B2B product and the available information during concept selection. The best new concept is selected by the combined scores derived from the concept competitiveness (quality function deployment—analytic hierarchy process) and the design development efficiency (data envelopment analysis). Finally, the design alternatives are classified into four categories by quadrant analysis for design concept man-agement. The benefit of this approach—combining three mathematical models together for the best concept’s solution.