Abstract
The turbulent environment, characterized by dramatic changes and chocks such as global crises and dissolution of many centrally planned economies during the last decades, has demonstrated that rigidity associated with strategic planning does not provide universal solutions.
Cite
CITATION STYLE
APA
SCARLAT, C., & PANDURU, D.-A. (2021). The Purple Ocean: Revisiting the Blue Ocean Strategy. Journal of Eastern Europe Research in Business and Economics, 1–11. https://doi.org/10.5171/2021.165416
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