Strategy

Abstract

Strategy is traditionally understood as a plan of action for organizations to succeed in their operating environment. While some critical management studies have addressed the gendered nature of strategy, the impact of feminist theorizing is limited in strategy research. This includes the field of strategy-as-practice (SAP) studies, which challenge mainstream strategy research by examining how strategy is done and how strategy work is enabled or constrained by institutionalized practices. This entry moves from gender studies to feminist inquiry, and questions knowledge production in strategy research. Drawing from feminist phenomenology and autoethnography, the entry demonstrates the gendered nature of strategizing and how embodied knowledge production contributes to strategizing.