Startup - Commercialization process in Iranian Science and Technology parks

Abstract

This study aims to identify improvement process to Commercialization process in startups in science and technology parks across Tehran. This study in terms of aim is of applied research method categorized as survey method, where descriptive correlation method has been used in this study. Statistical population consists of managers working at startups in science and technology parks across Tehran (N=279). The sample size using Cochran formula was estimated 128 individuals, where sampling was performed in random. The instrument used in this study includes a questionnaire that its validity was confirmed by Panel of Experts. Reliability of questionnaire was confirmed by calculating Cronbach’s alpha coefficient. Eight process were identified in analysis of improvement process to Commercialization process, that include Focusing on Product features, strengthening the company’s financial resources, marketing management, development of business services, facilitating laws, develop marketing process, training and product standardization, that all define 75.72% of variance on process.