Social Media Usage Among Government Public Relations Practitioners of the Ministry of Finance of the Republic of Indonesia

Abstract

This paper presents the results of base-line research that aimed to analyze the usage of social media among 55 Government Public Relations (GPR) practitioners in the Ministry of Finance of the Republic of Indonesia. Social networks represent the potential for increased interaction between public administration, especially PR practitioners, and its stakeholders. The research used online survey methods and the results revealed that GPR practitioners in the Ministry of Finance mainly used Facebook and Instagram to interact only with "Group friends" and "Only to certain friends." This study provides a basic stepping stone for understanding the roles and uses of social media in the work of GPR practitioners and their organizational readiness.