The Development Motivation and Path for Minshuku Under the Rural Revitalization Strategy

Abstract

With the rapid development of rural tourism in recent years and promotion for the strategy of "rural revitalization", minshuku, one of the most popular economic forms produced in the development of rural tourism, has aroused the attentions of social capitals and started to scale. But it still faces unprecedented challenges. This paper mainly analyzes the current situation of minshuku, finds out the restrictive factors and motive mechanism, as well as puts forward some feasible ways for the future development of minshuku. Introduction “Rural revitalization” is the core of the whole party's work to revitalize the rural industry and solve the problem of "agriculture, countryside and farmers." According to the twenty-word guideline of "Rural Revitalization", "industrial prosperity" is the key point to realize rural revitalization. It is the rural tourism among the industries available for developing in rural areas that plays a positive role in promoting employment and raising residents' income. Rural tourism belongs to the tertiary industry. Compared with the first and second industry, it emphases more on protecting rural ecological environment. Therefore, rural tourism is the opportunity [1] for “rural revitalization”. For local residents, the development of minshuku is the most direct way to start a business and increase their income [2]. As minshuku industry is developing, a large numbers of vacant houses in rural areas are effectively used. What`s more, as minshuku is spontaneously run by local people, the problem of surplus labours and unbalanced distribution of labors are solved. It is positive to attract young men to return for starting business [3] and has a profound significance to assure rural residents` income, boost regional economy and drive rural revitalization. Increasing the stay time in countryside is a way to make tourists have emotions on rural culture, rural life, pastoral landscape and farm food and also make minshuku as the leisure life style. Exploring the motive mechanism and development path of minshuku with Chinese rural characteristics is a necessary and a positive significance to realize the strategy of rural revitalization. The Meaning and Situation of Minshuku Minshuku is a form of tourism originating from rural areas of Europe. At beginning it just provided the “Bed and Breakfast” form. The rural tourism in China mainland started in 1987 when "Nongjiale" produced in Sichuan Province [4]. As a superior product of “Nongjiale”, m…