Packaging Design Elements and Consumers Impressions: A Context in Local Food Branding and Communication of Indigenous Community in Indonesia

Maria Widyarini; Timothy Andrianus Philemon; Elivas Simatupang

Book ChapterOPEN ACCESS

Packaging Design Elements and Consumers Impressions: A Context in Local Food Branding and Communication of Indigenous Community in Indonesia

Widyarini M
Philemon T
Simatupang E

DOI: 10.2991/978-2-494069-49-7_83

N/ACitations

16Readers

Abstract

… awareness and purchase intent for their cassava-based product through word of mouth from visitors and people who do satiations in Kampung Adat Cireundeu design packaging. …

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CITATION STYLE

APA

Widyarini, M., Philemon, T. A., & Simatupang, E. (2023). Packaging Design Elements and Consumers Impressions: A Context in Local Food Branding and Communication of Indigenous Community in Indonesia (pp. 503–507). https://doi.org/10.2991/978-2-494069-49-7_83

Packaging Design Elements and Consumers Impressions: A Context in Local Food Branding and Communication of Indigenous Community in Indonesia

Abstract

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