Why corporate groups care about company standards

Abstract

The role of company standards as a strategic tool for the optimisation of internal processes and governance of inter-firm relationships has only recently received researchers’ attention. This paper adds to the very limited body of literature by providing empirical evidence of the motives to implement company standards in general and their importance in corporate groups in particular. Using data on German companies active in standardisation, the empirical analysis confirms that companies that are part of a corporate group utilise a higher number of company standards than single firms. By codifying and transferring company-specific information, internal standardisation enhances legal security, productivity, and quality. In particular for corporate groups, internal standards additionally play a crucial role in the realisation of technical interoperability, which facilitates the development and management of internal platforms. The data, therefore, provides empirical evidence that standardisation can be used as a tool to improve efficiency and communication, and thereby facilitate global governance of multinational firms.