The Saudi Experience of Health-Related Social Media Use: A Scoping Review

Abstract

Objectives: Social media (SM) are evolving and dynamic applications which can be used in health-care settings to enhance professional networking and education; patient communication, care, and education; public health programs; organizational promotion; and research. This review aims to analyze, summarize, and describe the current Saudi experience of SM use for health. Methods: A MEDLINE/PubMed electronic database search was performed in July 2020 utilizing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) recommendations. The initial search has yielded a total of 263 articles, of which 25 met our inclusion criteria. Results: In Saudi Arabia, the literature reports a high interest in using SM for health-related purposes among the public, with a prevalence of >51%. The Saudi population has been found to highly favor the use of WhatsApp and Twitter for gaining and exchanging knowledge. Multiple facilitators and barriers have been identified and further categorized based on the users’ population, such as general public, health-care practitioners, and patients with specific conditions. Overall, the common facilitator and barrier between all users’ population categories were found to be younger age and lack of time, respectively. Conclusion: SM use for health-care activities is increasing in Saudi Arabia. Thus, it is important for SM-based health education programs to target specific population and patients’ demographics with programs tailored to their particular interests and needs. This is particularly evident in the current achievements and future plans of the Saudi Ministry of Health.